Reported execution
AKQA says visitors’ choices generated an interactive story, with ChatGPT used for narration, Midjourney for imagery and Soundraw for music.
Our reading
The experience makes prompting a designed interaction rather than leaving a generic chat window as the product.
Evidence boundary
AKQA documents the production method; it does not independently establish creative quality or long-term audience value.
Sources & limits
AKQA case study; reported production speed and replay metrics are agency-reported.
- AKQA — A Journey to the Unknown — source publication date not stated.
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