Reported execution
BBDO positions the work as a follow-on to AT&T Business’s ‘Sleep with Rain’ and says Craig Robinson pivots into small-business ownership to launch ‘Wake Up with CrAIg.’ The agency identifies West BBDO and supplies campaign stills and film material.
Our reading
The ‘AI’ in this record belongs to what the ad is introducing, rather than a documented AI production workflow. That distinction matters: a mascot-like product character can carry a launch story without proving that automation made the work.
Evidence limits
The BBDO entry does not explain CrAIg’s underlying capabilities, rollout, audience targeting or results. It supports an advertising/product-launch record dated by BBDO’s publication metadata, not a technical or effectiveness case study.
Sources & limits
BBDO work entry published 2025-08-29; the public entry identifies the campaign and agency but offers limited product and measurement detail.
- BBDO — AT&T Business: Wake Up with CrAIg — 29 August 2025.
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