AD FIELD NOTESAI advertising · the work behind the output

Case files / generative music

Bacardi The Concept A.I.bum

Bacardi and BBDO trained a generative AI tool on Boi-1da’s beats, then used the material to create five collaborative tracks.

Campaign period: 2020Source published: Date not statedArchive entry prepared: 15 September 2026

Retrospective coverage, prepared in September 2026 from the original record.

Campaign visual from Bacardi’s The Concept A.I.bum.
BBDO campaign-preview still for The Concept A.I.bum. Bacardi / BBDO New York.

Reported execution

BBDO describes a tool trained on Boi-1da’s beats and five resulting tracks made with named recording artists.

Our reading

The useful authorship story is collaboration: training material and generated prompts are inputs, while musicians retain the musical decisions listeners encounter.

Evidence boundary

The agency source does not state the model, rights arrangements or independent listening outcomes.

Sources & limits

BBDO agency work page; it establishes the production claim, not audience impact.

  1. BBDO — The Concept A.I.bum — source publication date not stated.

Send a correction with the passage and supporting source.

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