Reported execution
BMW’s January 2023 release describes a 3D animation that used face-swapping to cast each participant in the i Vision Dee environment.
Our reading
Face swapping becomes a product-experience device here, making the visitor’s likeness the route into a future-car story.
Evidence boundary
BMW establishes the installation and date, but not how images were retained, processed or how the experience affected purchase intent.
Sources & limits
BMW press release; it documents the event and experience, not independently audited marketing impact.
- BMW — BMW i Mega Me — 19 January 2023.
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