Reported execution
WPP says the eight-market campaign combined an animated film, limited-edition packaging, AR 3D characters and an AI-enhanced mobile activation.
Our reading
The activation belongs in the record because AI is part of the mobile experience, though the public source does not permit stronger technical claims.
Evidence boundary
WPP establishes the year and components, but not the underlying model, data or independently measured campaign effect.
Sources & limits
WPP case study; it confirms the activation components but does not disclose the precise AI model or independent outcomes.
- WPP — Lunar New Year 2023 — source publication date not stated.
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