Reported execution
Dentsu says the app launched in April 2023 and let people use facial expressions to navigate connected social feeds as daily exercise.
Our reading
The campaign’s value lies in making a prescribed activity easier to repeat, not in treating recognition technology as therapy by itself.
Evidence boundary
The agency describes the technology and rollout. It is not independent clinical evidence of symptom improvement.
Sources & limits
Dentsu agency case study; health and engagement claims remain agency-reported.
- dentsu — Scrolling Therapy — source publication date not stated.
Send a correction with the passage and supporting source.