Reported execution
Ogilvy describes inviting artists across disciplines to experiment with individual Watson APIs and create a distinct artwork, each embedding THINK. The One Show entry likewise frames the result as artists using data or capabilities from Watson as a starting point for original work.
Our reading
‘Collaboration’ is the useful claim here. The work gives a human artist a named role and names Watson as an input or partner, rather than obscuring authorship behind a claim of autonomous machine creativity.
Evidence limits
Neither public record supplies parameters, source-data provenance, interaction logs or a full account of how each API informed each piece. It supports a documented early AI-and-art activation, not a general claim that Watson independently authored the exhibition.
Sources & limits
Ogilvy work page and 2016/2017 award documentation; the public description explains the collaboration but not API settings, training data or a repeatable authorship split.
- Ogilvy — Art with Watson — source publication date not stated.
- The One Show 2017 — Art with Watson — 2017.
Send a correction with the passage and supporting source.