Reported execution
AKQA created a unified design language and central Brand Experience Guide for Watson communications.
Our reading
This is AI advertising as translation: the design system makes an AI product’s claims more coherent without claiming the system made the work.
Evidence boundary
AKQA does not state an event year or independently evaluate the identity’s business effect.
Sources & limits
AKQA case study; reported global adoption is agency-supplied.
- AKQA — IBM Watson Brand identity evolution — source publication date not stated.
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