AD FIELD NOTESAI advertising · the work behind the output

Case files / ai facial reconstruction

Infosys Champions Evolve

Infosys and AKQA used proprietary AI facial reconstruction to show Rafael Nadal’s career evolution in a global tennis campaign.

Campaign period: 2023Source published: Date not statedArchive entry prepared: 15 September 2026

Retrospective coverage, prepared in September 2026 from the original record.

Infosys Champions Evolve tennis billboard image.
AKQA-hosted campaign image for Champions Evolve. Infosys / AKQA.

Reported execution

AKQA describes five iterations of Nadal and a single-match evolution for Iga Świątek, made with traditional production and proprietary facial reconstruction.

Our reading

The reconstruction supports a legible career story; it should not obscure the performer approvals and editorial choices behind it.

Evidence boundary

The source supports the method and campaign placement, not independent effectiveness.

Sources & limits

AKQA case study; placement and impact language is agency-reported.

  1. AKQA — Infosys Champions Evolve — source publication date not stated.

Send a correction with the passage and supporting source.

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