AD FIELD NOTESAI advertising · the work behind the output

Case files / synthetic video language

Malaria Must Die

Malaria Must Die used AI video technology to let David Beckham deliver survivors’ words in nine languages.

Campaign period: March 2019Source published: 30 March 2019Archive entry prepared: 15 September 2026

Retrospective coverage, prepared in September 2026 from the original record.

David Beckham in Malaria Must Die campaign film.
Campaign still for Malaria Must Die. Malaria No More / R/GA / Synthesia.

Reported execution

The campaign asked people to act against malaria and used video synthesis to carry survivor testimony through nine languages.

Our reading

The execution makes translation part of the persuasion, but the people whose testimony is used must remain credited and contextually intact.

Evidence boundary

The sources support the language-video mechanism and campaign date, not a causal account of policy or fundraising results.

Sources & limits

Campaign and Synthesia case sources establish the mechanism; they do not independently measure policy impact.

  1. Malaria Must Die — Do Something — 30 March 2019.
  2. Synthesia — Malaria No More — source publication date not stated.

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