Reported execution
BBDO says Colenso digitally cloned a Skinny customer, Liz, in exchange for lifetime mobile credit and positioned the clone as the brand’s AI face.
Our reading
The campaign makes cost-saving part of the joke, but consent and the permitted future uses of a likeness are the serious production questions.
Evidence boundary
BBDO supports the basic execution. It does not specify the cloning method, duration, safeguards or independently measured campaign effect.
Sources & limits
BBDO agency work page; it describes the clone but does not provide independent effectiveness evidence.
- BBDO — Unlimited Spokesperson — source publication date not stated.
Send a correction with the passage and supporting source.