Reported execution
WPP says the 2021 Australian Open finals pilot became a 2022 Rod Laver Arena rollout. Computer vision supplied ball monitoring, while a 3D sound system helped make pace and location legible alongside live commentary.
Our reading
The valuable design decision is not calling the feed AI. It is translating visual game information into an audio experience designed with the people expected to use it.
Evidence boundary
The source establishes the pilot, rollout and technical role. It does not provide independent findings on comprehension, latency or the experience across different impairments.
Sources & limits
WPP agency case study; it documents launch and rollout rather than an independent accessibility evaluation.
- WPP — Tennis Australia’s Action Audio — source publication date not stated.
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