Reported execution
Omnicom says BBDO created a hologram near Brooklyn Bridge for the September 2022 education summit, using AI to have children’s recorded voices call specific leaders by name.
Our reading
Personalisation gave a public installation a direct-address quality, but the children’s testimony—not the hologram effect—is the campaign’s ethical centre.
Evidence boundary
The annual report establishes the mechanism and setting. It does not independently show whether leaders changed policy or funding decisions.
Sources & limits
Omnicom’s 2022 annual report; it documents the activation mechanism, not independently audited advocacy impact.
- Omnicom 2022 Annual Report — Theirworld #LetMeLearn — source publication date not stated.
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