AD FIELD NOTESAI advertising · the work behind the output

Case files / accessible ai activation

Visit Portugal Easy Reading: use AI to open literature

Dentsu Creative Iberia launched an AI reading tool intended to make world literature more accessible for people with intellectual disabilities.

Campaign period: 2024Source published: Date not statedArchive entry prepared: 15 September 2026

Retrospective coverage, prepared in September 2026 from the original record.

People with tablets stand before bookshelves beneath Easy Reading branding.
Easy Reading campaign visual published by Dentsu Creative. Visit Portugal / Dentsu Creative Iberia; image published by Dentsu Creative.

Reported execution

dentsu describes Easy Reading as an AI tool enabling people with intellectual disabilities to experience well-known literature.

Our reading

An accessible reading utility is stronger than tourism copy alone because it makes cultural participation the activation. Simplification must preserve agency and avoid treating disability as a marketing texture.

Evidence limits

The public sources do not provide detailed model, rights or user-test documentation. They establish the tool and purpose, not equivalent comprehension for every reader.

Sources & limits

dentsu Cannes entry and Dentsu Creative case page; public technical detail and independent accessibility testing are limited.

  1. Dentsu Creative — Easy Reading — source publication date not stated.
  2. dentsu Cannes 2024 — Easy Reading — source publication date not stated.

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