Objective: Make an imaginative film that would be expensive or impossible to previsualize conventionally, while labeling its synthetic role.
Workflow:
- Director writes a treatment and visual rules.
- Researcher records all reference images, artists, films, and source rights.
- Art director makes a human storyboard and a model-safe reference pack.
- Generate stills or rough shots; preserve the prompt/model/version log.
- Convert selected stills to motion with a controllable video model.
- Build sound from cleared music, original composition, licensed effects, or a consented synthetic workflow.
- Edit and perform human craft: timing, continuity, performance selection, sound, color, typography.
- Legal checks copyright, likeness, brand claims, disclosure, and release territory.
- Publish a plain-language disclosure: “This film includes AI-generated imagery and sound; creative direction, editing, and final approval by [team].”
Recommended tools: Adobe Firefly, Runway, Veo, approved image-to-video model, Premiere/DaVinci, licensed music library or human composer, C2PA-enabled export where available.
Scenario estimate: $15,000–$75,000 for a short web film; a high-end campaign can still reach six or seven figures because human direction, editorial, sound, legal, and media scale remain.
Measure: Brand association, attention, completion, message comprehension, trust, and qualitative audience response. “Looks real” is not an objective.
Keep the brief connected
Budget the workflow · Plan the measurement · Research sources