Small-business social campaign

Objective: Help a local business produce a month of coherent social content with a limited budget.

Example brief: “A neighborhood bakery wants to increase weekday preorders without looking like a national chain. Tone: warm, specific, local. Never invent ingredients, prices, opening hours, or customer testimonials.”

Workflow:

1. Owner records the products, stories, offers, hours, and local references.
2. Strategist builds a simple content calendar: product, process, people, community, offer, and rest.
3. AI drafts short-form video hooks, captions, alt text, and variation ideas from the approved facts.
4. One real product photo becomes the anchor. AI may test cleared backgrounds, crops, or color treatments around it.
5. Owner or editor captures real video on a phone; AI assists with transcript cleanup, captions, jump cuts, and resizing.
6. Owner approves every post, including factual details and comments that use AI assistance.
7. Schedule 2–4 variations per weekly theme and compare saves, qualified visits, preorder conversion, and repeat reach.

Example input: “Write five 12-second vertical video outlines for a bakery’s Thursday preorder window. Use only these facts: sourdough is baked Thursday morning, pickup is 3–6pm, preorder closes Wednesday at 8pm. No superlatives, no invented customer quotes, and no discount language.”

Human decisions: What is true, what feels local, what is worth saying, and which customer comments deserve a real response.

Review checkpoints: Product/offer accuracy; accessibility; location and opening hours; consent for customers/staff; final caption and comment moderation.

Expected output: 12–20 posts, 8–12 short videos, a reusable caption bank, a small content calendar, and a test log.

Recommended tools: Canva or Adobe Express; ChatGPT/Claude; Descript or CapCut for editing; native scheduler; optional Firefly for background exploration.

Scenario estimate: $300–$2,500 for setup and content production plus $300–$5,000 monthly media, depending on whether the owner or a freelancer does the work.

Measure: Preorders, store visits, qualified calls, cost per acquisition, saves, repeat customers, and customer sentiment. Do not optimize only for reach.