Virtual influencer campaign

Objective: Develop a fictional character with repeatable content and a transparent relationship with the audience.

Workflow:

1. Make the character explicitly fictional and define the brand fit.
2. Create a visual, voice, behavioral, and disclosure bible.
3. Use a small set of approved looks, facts, and topics.
4. Human community managers approve posts, replies, and collaborations.
5. Label synthetic identity and sponsorship close to each message.
6. Do not simulate private messages that imply a real personal relationship without clear disclosure.
7. Maintain a takedown and correction plan.

Scenario estimate: $50,000–$250,000 to launch and $5,000–$50,000 per month for content, moderation, partnerships, and media.

Measure: Brand lift, qualified engagement, sentiment, community safety incidents, disclosure comprehension, and incremental conversion.