The website should store each record as structured data with these fields:
case_id
project_name
brand
agency / production / artist
country / market
year
medium
ai_role
human_contribution
creative_objective
production_process
distribution
audience
reported_outcome
outcome_evidence_type
criticism_or_controversy
creative_lesson
source_urls[]
source_dates[]
image_url_or_local_filename
creator / title / date / license
rights_status
disclosure_status
last_verified
editorial_owner
Source limitations to show in the UI:
- A brand press release can verify that the brand says it launched a campaign, but it may not verify independent effectiveness.
- An agency case study can explain a creative process and report outcomes, but it may omit failures, spend, or comparison groups.
- An award entry is optimized to persuade jurors and often compresses methodology.
- A vendor case study may show a real customer and a real result but is not a neutral benchmark.
- Academic evidence may study a task such as writing, support, or coding rather than a full advertising campaign.
- Tool terms describe the provider’s rights and limits; they do not clear third-party inputs, likeness, music, or claims.
Follow the evidence
This chapter comes from the September research notebook. Linked sources and qualifications remain attached to the claims.
Open all sources and footnotes →