Our editorial method

Campaign coverage rules

• Prefer official brand, agency, production company, artist, award body, or publisher pages.
• Record brand, agency, artist, production company, year, market, medium, AI role, human role, objective, result, criticism, and exact source URL.
• Mark vendor/agency-reported figures as reported, not audited.
• Do not copy quotes beyond fair short excerpts; paraphrase and link.
• If the AI role is unclear, say it is unclear.
• Never fill a missing date, budget, result, award, or quote from memory.

Image and asset sourcing

1. Request official press-kit or campaign assets first.
2. If no official asset exists, use a documented public-domain, Creative Commons, or stock asset with commercial reuse rights.
3. Use generated or original illustrative visuals when a campaign image is not needed to understand the case.
4. Never hotlink a source image unless the owner explicitly permits it and the hosting arrangement is stable.
5. Never treat search thumbnails, Pinterest, social posts, or public visibility as a license.
6. If an image cannot be downloaded or the license is unclear, keep it in a reference-only folder labeled REFERENCE-ONLY-NOT-CLEARED, record the URL and description, and do not present it as final artwork.
7. Add descriptive filenames, alt text, caption, creator, title, date, license, source URL, and status.
8. Optimize local production assets for web delivery and retain the original in an archive when permitted.

Disclosure language

• AI-assisted: “AI was used for [specific stage]; creative direction, selection, editing, and approval by [team].”
• AI-generated: “This asset includes AI-generated [image/video/audio/text] created with [tool/model], reviewed by [team].”
• AI-personalized: “This message was adapted using [declared input/rule]; your data and controls are described here.”
• Synthetic spokesperson: “The face/voice/character is synthetic or digitally altered; it is not a recording of a person saying these exact words.”
• Hypothetical: “Hypothetical example for workflow education; not a real campaign or performance claim.”
• Reference image: “Reference-only — not cleared for production; original source linked.”